Masters Course

280+ Course Modules | Live Project Training

Familiarize yourself with the different modules of digital marketing. Understand marketing science to know what emotional triggers get people to make certain buying decisions.

  • History of Search & Introduction to SEO
  • Anatomy of Search Engine Result Pages (SERPs)
  • Glossary of Search Engine Terms
  • How Search Engine Works
  • Search Engine Components: Web Crawler, Database & Search Interfaces
  • Website’s Goal and Concept of KPIs
  • Legitimate SEO and SEO Violation & Ranking Penalties
  • SEO as a Career – Myths and Facts
  • How Do You Identify Keywords For Your Business (Q&A Session)
  • Keyword Research Methodology
  • Short Tail vs Long Tail Keywords
  • Keywords Analysis Through Tools & Keywords Mapping
  • Keyword Density, Proximity & Prominence
  • Introduction to LSI Keywords
  • K/W Research Mistakes And Myths
  • Why Coding Optimization is Important
  • Website Structure and Navigation (Menu) Optimization
  • HTML Code & Search Engine Success Factors
  • Uses of XML & HTML Sitemaps, Robots.txt & Redirections
  • Optimizing Page Titles, Meta Descriptions & Heading Tags
  • URL Structure Optimization
  • Internal Linking
  • SEO Landing Page (Creation & Optimization)
  • Website Speed, Mobile Friendliness and Responsiveness
  • Use of Breadcrumb & Pagination
  • Introduction of Schema and Structured Data Markup
  • Introduction to Accelerated Mobile Pages
  • Types of Commonly Used Content In SEO
  • What is Content Optimization and Why Optimize Content
  • How to Optimize Content For Search Engines
  • Content Plagiarism Identification & Action
  • How Content Quality Wins Over Quantity
  • Keyword Optimization With LSI Concept
  • Detailed Guidelines On Off-Page Content Writing
  • Why We Do Off-Page SEO Work
  • Prerequisite for Off-Page Submissions (Corporate ID, VPN, Content, etc.)
  • Quality Parameters of Backlinks
  • Content Marketing Through Blogs, Articles, Guest Posting and Social Media
  • Business Listings & Search Engine Submissions
  • Infographic & Video Submissions
  • Participation in Q&A Sites
  • Backlinks Creation Using Competitors Resources
  • Google’s Major Algorithm Components – Hummingbird, Panda & Penguin, Rank Brain, Pigeon, etc.
  • Google Updates – Impact and Resolution
  • SEO Types
    1. White Hat SEO
    2. Location Based SEO
    3. Black Hat SEO
    4. Multilingual SEO
    5. Gray Hat SEO
    6. Mobile SEO
    7. Ecommerce SEO
  • SEO Audit & Tools
    1. Understanding Important SEO Tools – Complete List
    2. Live Working on Tools Required for SEO
    3. SEO Analysis & Technical Audit
  • SEO Tracking
    1. KPIs Defining & Tracking
    2. Measure SEO Performance & Results
    3. Basics of Google Analytics & Google Search Console (GSC)
    4. SEO Reporting

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  • What is Copywriting?
  • How does Copywriting differ from Content Writing?
  • A Brief History of Copywriting
  • About the Copywriting Masters
  • Principle 1: Be a Story-teller
  • Principle 2: Arouse Emotions
  • Principle 3: Features vs. Benefits
  • Principle 4: AIDCA
  • Principle 5: Get the Tone Right
  • What is the Real Role of a Headline?
  • 5 Secrets of Attention-Grabbing Headlines
  • 7 Formulas for Writing High-Converting Headlines
  • Winning Headlines That Changed Fortunes
  • ‘Sharpen Your Axe’
  • Know Your Reader
  • Structure Your Copy
  • A Simple Style That Sells
  • Proofread and Edit Your Copy
  • How to write Web pages
  • How to write Pay-Per-Click ads
  • How to write Blogs and Articles
  • How to write Social Media Posts

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  • Understanding Social media
  • How to understand the audience on various social media platforms
  • Study your own social media profile and the voice of your profile

Real time Activity –

  • Students will review their own social media profiles
  • Will understand what the voice of a particular profile is
  • Document Who Your Ideal Customer Is – Study the different persona.
    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
  • How to decide which platform can be best for the business?
  • What types of content can interest the audience in Social media?
  • Promotional is not always effective. How to decide the right strategy?
    • Establish Social Goals That Align With Business Goals
    • Decide the Platform
    • Design Your Content Creation Process
      1. Find your voice
      2. Tell a story
      3. Know your competition
    • Research the Perfect Content & Keywords
    • Create a Consistent Schedule. Don’t Overdo
    • Engage With Users
    • Track Performance and Adjust
  • What Do Businesses Do Wrong?
    1. Over Promote Themselves
    2. Use Only Promotional Content
    3. Use Fake Tools
    4. Target Wrong Audience

Real time Activity –

  • Create persona for some Businesses to understand the right audience
  • Determine the right platform for a business
  • Prepare a Social Media Strategy for some businesses
  • Facebook Pages and Post Best Practices
  • Facebook Business Manager
  • Facebook Ads – Campaign Objectives
  • Facebook Ads – Targeting Audiences
  • Facebook Ads – Impactful Creatives
  • Facebook Ads – Optimization and Reporting
  • Facebook Ad Policies

Real time Activity –

  • Create best possible targeting for some businesses. Brainstorming session
  • Live targeting A/B test
  • Instagram and its new Audience
  • Understanding the Dashboard
  • How to target the Right Audience
  • Postings and Hashtags
  • Ad Policies

Real time Activity –

  • Hashtags usage experiment
  • Live experiment of targeting audience

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  • Comprehension of PPC – A Scientific Approach
  • Understanding the Benefits & Importance of PPC Science
  • Myths and Facts About PPC Science
  • The Fundamental Principles of PPC Science
  • Difference Between Paid and Organic Search
  • Understanding the Platform
    1. Google Ads
    2. Bing Ads
    3. Yahoo Gemini Ads
    4. Facebook Ads
    5. Amazon
    6. LinkedIn
    7. Twitter
    8. Pinterest
  • Analyzing the Target Group and Deciding which Platform to Choose
  • Platforms Covered In this Course
  • Quiz
  • How Does It Work?
  • Buying Funnel of Google Ads
  • Hierarchy of Google Ads
  • Network Introduction
  • KPI Understanding and Its Importance
  • Conversion Tracking
  • Types of Campaign
  • Quiz
  • Competitor Analysis
  • Understanding the Keyword Match Types and Mastering the Process of Keyword Research
    1. Introduction of Different Keyword Research Tools
    2. Keyword Match Type Introduction
    3. How To Analyze the Data For Keywords Ideas
  • Campaign Structuring
    1. Ad Group Distribution
    2. Writing Compelling Ad Copies
    3. Advanced Ad Features
  • Negative Keywords
  • Different Bidding Strategy Introduction
    1. Manual CPC
    2. ECPC
    3. Maximize Clicks
    4. Maximize Conversions
    5. Target CPA
    6. Target ROAS
    7. Target Search Page Location
    8. Target Outranking Share
    9. Target Impression Share
  • Ad Extensions
    • Know the Meaning of Every Type of Ad Extension
    • Create Special Promotions
  • Landing Page Optimization
  • Real Client Campaign Creation Training
  • Quiz
  • Instagram and its new Audience
  • Understanding the Dashboard
  • How to target the Right Audience
  • Postings and Hashtags
  • Ad Policies

Real time Activity –

  • Hashtags usage experiment
  • Live experiment of targeting audience

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  • What is a Value Proposition?
  • What is the Fundamental Role of a Value Proposition?
  • Why Should You Identify Your Brand’s Value Proposition?
  • What Determines the Force of a Value Proposition?
  • The 5-step Process for Crafting the Main Value Proposition Argument with its Evidentials
  • Preparing Your Value Proposition For Expression
  • Continuity and Congruency
  • 4 Key VP Elements on your page

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  • Importance of Web Analytics
  • Why Google Analytics
  • Glossary of Search Engine Terms
  • How Google Analytics Works
  • How to Set up Google Analytics
  • Stroll through Google Analytics
  • How to Set up Views with Filters
  • Segmenting Data for Insight
  • Tracking Campaigns with the URL Builder
  • Audience, Acquisition, & Behavior Reports
  • Site Search Tracking
  • Bounce Rate by Traffic type
  • Page Load Time
  • Goals to Measure Business Objectives
  • Real-time Example 1
  • Case Study 1
  • Introduction to E-commerce Analysis
  • Analytics & Optimization (using questions to understand)
  • Enhanced E-commerce in Google
  • Enhanced E-commerce Schema
  • Promotion, Impression, & Product Data
  • Mapping your Site
  • Creating Templates & Dashboards
  • Creating Test Profile QA
  • Deploying Code
  • Reporting Vs Analysis
  • Traffic Source Analysis
  • Multi-Channel Analysis
  • Shopping Behavior Analysis
  • Check-Out Analysis Paradox Marketer 23 Data-Driven Web Analytics Course Modules
  • Cross-Domain Analytics
  • E-commerce Reports
  • A/B Testing
  • Real-time Example 2
  • Case Study 2
  • Mobile App Analytics
  • YouTube Analytics
  • Facebook Insights
  • GTM
  • Data Studio

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  • Introduction to Email Marketing
  • Different ’Types’ of Emails
  • Email Marketing Strategy
  • Key Elements of Email Marketing
  • About Email Platforms
  • Learn about Email Solution Providers & Compare
  • Choosing a target audience
  • Deciding your email campaign goals
  • Learning ways to build your email list
  • Build your email list through a Subscriber Form
  • Build your email list through a Leads Form
  • Buying a Database
  • Organizing Events to build your Email List
  • Understanding Email Laws
  • Building a High-Performing Email Campaign
  • Crafting the Body of a Copy
  • Crafting the Subject Lines
  • Setting up Tracking Parameters
  • Previewing & Testing Email Templates
  • Selecting Audience & Firing or Scheduling Emails
  • Understanding Email Deliverability, Open Rate & more
  • What to Track & When to Track it!
  • Email Automation
  • Email A/B Testing
  • Glossary

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  • What is Affiliate Marketing?
  • The Origin of Affiliate Marketing
  • How Affiliate Marketing Works
  • Cookies and Affiliates
  • Tiered Affiliate Marketing
  • Cross-selling and Up selling
  • Multi-tier Marketing and Commissions
  • What are the various Affiliate Marketing Programs & their KPIs?
  • Finding & Setting up an Affiliate Program
  • Integrating Affiliate Links into your Websites
  • Affiliate Marketing Platforms
  • Affiliate Marketing Tools & Tracking Software
  • Understanding Affiliate Networks
  • Search Affiliates
  • Price Comparison Service Website
  • Loyalty Websites
  • Cause Related and Coupon Websites
  • Content and Niche Market Website
  • Personal Weblogs and Website Syndicates
  • Registration or Co-registration Affiliates
  • File Sharing Affiliates
  • How to Become an Affiliate & Make Money
  • Affiliate Marketing Compensation Models
  • How to Promote your Affiliate Program
  • Monitoring Affiliate Performance and Tracking Sales
  • How to Become a Merchant
  • Affiliate Marketing Strategy for Beginners
  • Glossary & FAQs

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  • What is Google AdSense?
  • Make money from your website through AdSense
  • Not for everyone… Analyze whether right or not!
  • Create an engaging website
  • Display advertising basics
  • Explore Ad networks
  • A brief introduction to AdSense features
  • Setting up an AdSense Account
  • Payment Activation in the Account
  • Touring the Interface
  • Understanding Ad units
  • Creating new Ads
  • Generating different types of Ad codes
  • Code placement of optimum traffic
  • Blocking Ads from your competitors
  • Overview of key Ad performance metrics
  • Measure and review the AdSense dashboard
  • Performance reporting

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