Familiarize yourself with the different modules of digital marketing. Understand marketing science to know what emotional triggers get people to make certain buying decisions.
- History of Search & Introduction to SEO
- Anatomy of Search Engine Result Pages (SERPs)
- Glossary of Search Engine Terms
- How Search Engine Works
- Search Engine Components: Web Crawler, Database & Search Interfaces
- Website’s Goal and Concept of KPIs
- Legitimate SEO and SEO Violation & Ranking Penalties
- SEO as a Career – Myths and Facts
- How Do You Identify Keywords For Your Business (Q&A Session)
- Keyword Research Methodology
- Short Tail vs Long Tail Keywords
- Keywords Analysis Through Tools & Keywords Mapping
- Keyword Density, Proximity & Prominence
- Introduction to LSI Keywords
- K/W Research Mistakes And Myths
- Why Coding Optimization is Important
- Website Structure and Navigation (Menu) Optimization
- HTML Code & Search Engine Success Factors
- Uses of XML & HTML Sitemaps, Robots.txt & Redirections
- Optimizing Page Titles, Meta Descriptions & Heading Tags
- URL Structure Optimization
- Internal Linking
- SEO Landing Page (Creation & Optimization)
- Website Speed, Mobile Friendliness and Responsiveness
- Use of Breadcrumb & Pagination
- Introduction of Schema and Structured Data Markup
- Introduction to Accelerated Mobile Pages
- Types of Commonly Used Content In SEO
- What is Content Optimization and Why Optimize Content
- How to Optimize Content For Search Engines
- Content Plagiarism Identification & Action
- How Content Quality Wins Over Quantity
- Keyword Optimization With LSI Concept
- Detailed Guidelines On Off-Page Content Writing
- Why We Do Off-Page SEO Work
- Prerequisite for Off-Page Submissions (Corporate ID, VPN, Content, etc.)
- Quality Parameters of Backlinks
- Content Marketing Through Blogs, Articles, Guest Posting and Social Media
- Business Listings & Search Engine Submissions
- Infographic & Video Submissions
- Participation in Q&A Sites
- Backlinks Creation Using Competitors Resources
- Google’s Major Algorithm Components – Hummingbird, Panda & Penguin, Rank Brain, Pigeon, etc.
- Google Updates – Impact and Resolution
- SEO Types
- SEO Audit & Tools
- Understanding Important SEO Tools – Complete List
- Live Working on Tools Required for SEO
- SEO Analysis & Technical Audit
- SEO Tracking
- KPIs Defining & Tracking
- Measure SEO Performance & Results
- Basics of Google Analytics & Google Search Console (GSC)
- SEO Reporting
- What is Copywriting?
- How does Copywriting differ from Content Writing?
- A Brief History of Copywriting
- About the Copywriting Masters
- Principle 1: Be a Story-teller
- Principle 2: Arouse Emotions
- Principle 3: Features vs. Benefits
- Principle 4: AIDCA
- Principle 5: Get the Tone Right
- What is the Real Role of a Headline?
- 5 Secrets of Attention-Grabbing Headlines
- 7 Formulas for Writing High-Converting Headlines
- Winning Headlines That Changed Fortunes
- ‘Sharpen Your Axe’
- Know Your Reader
- Structure Your Copy
- A Simple Style That Sells
- Proofread and Edit Your Copy
- How to write Web pages
- How to write Pay-Per-Click ads
- How to write Blogs and Articles
- How to write Social Media Posts
- Understanding Social media
- How to understand the audience on various social media platforms
- Study your own social media profile and the voice of your profile
Real time Activity –
- Students will review their own social media profiles
- Will understand what the voice of a particular profile is
- Document Who Your Ideal Customer Is – Study the different persona.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker - How to decide which platform can be best for the business?
- What types of content can interest the audience in Social media?
- Promotional is not always effective. How to decide the right strategy?
- Establish Social Goals That Align With Business Goals
- Decide the Platform
- Design Your Content Creation Process
- Find your voice
- Tell a story
- Know your competition
- Research the Perfect Content & Keywords
- Create a Consistent Schedule. Don’t Overdo
- Engage With Users
- Track Performance and Adjust
- What Do Businesses Do Wrong?
- Over Promote Themselves
- Use Only Promotional Content
- Use Fake Tools
- Target Wrong Audience
Real time Activity –
- Create persona for some Businesses to understand the right audience
- Determine the right platform for a business
- Prepare a Social Media Strategy for some businesses
- Facebook Pages and Post Best Practices
- Facebook Business Manager
- Facebook Ads – Campaign Objectives
- Facebook Ads – Targeting Audiences
- Facebook Ads – Impactful Creatives
- Facebook Ads – Optimization and Reporting
- Facebook Ad Policies
Real time Activity –
- Create best possible targeting for some businesses. Brainstorming session
- Live targeting A/B test
- Instagram and its new Audience
- Understanding the Dashboard
- How to target the Right Audience
- Postings and Hashtags
- Ad Policies
Real time Activity –
- Hashtags usage experiment
- Live experiment of targeting audience
- Comprehension of PPC – A Scientific Approach
- Understanding the Benefits & Importance of PPC Science
- Myths and Facts About PPC Science
- The Fundamental Principles of PPC Science
- Difference Between Paid and Organic Search
- Understanding the Platform
- Google Ads
- Bing Ads
- Yahoo Gemini Ads
- Facebook Ads
- Amazon
- Analyzing the Target Group and Deciding which Platform to Choose
- Platforms Covered In this Course
- Quiz
- How Does It Work?
- Buying Funnel of Google Ads
- Hierarchy of Google Ads
- Network Introduction
- KPI Understanding and Its Importance
- Conversion Tracking
- Types of Campaign
- Quiz
- Competitor Analysis
- Understanding the Keyword Match Types and Mastering the Process of Keyword Research
- Introduction of Different Keyword Research Tools
- Keyword Match Type Introduction
- How To Analyze the Data For Keywords Ideas
- Campaign Structuring
- Ad Group Distribution
- Writing Compelling Ad Copies
- Advanced Ad Features
- Negative Keywords
- Different Bidding Strategy Introduction
- Manual CPC
- ECPC
- Maximize Clicks
- Maximize Conversions
- Target CPA
- Target ROAS
- Target Search Page Location
- Target Outranking Share
- Target Impression Share
- Ad Extensions
- Know the Meaning of Every Type of Ad Extension
- Create Special Promotions
- Landing Page Optimization
- Real Client Campaign Creation Training
- Quiz
- Instagram and its new Audience
- Understanding the Dashboard
- How to target the Right Audience
- Postings and Hashtags
- Ad Policies
Real time Activity –
- Hashtags usage experiment
- Live experiment of targeting audience
- What is a Value Proposition?
- What is the Fundamental Role of a Value Proposition?
- Why Should You Identify Your Brand’s Value Proposition?
- What Determines the Force of a Value Proposition?
- The 5-step Process for Crafting the Main Value Proposition Argument with its Evidentials
- Preparing Your Value Proposition For Expression
- Continuity and Congruency
- 4 Key VP Elements on your page